I’ve always tried to understand the people around me. I wanted to understand how they think, what they like and what they don’t. This was the case with my customers as well. I really wanted to please them so much, they’ll never forget me. For this reason, I kept trying out different strategies aimed at getting and keeping my customers.
Today, I’m going to be sharing with you several customer psychologies that I’ve learned over the years.
To begin with, I would like to clear this misunderstanding. Some entrepreneurs see themselves as being somewhere high up there while their customers are some weird set of people looking to be helped solve one or the other of their many problems. That is not a good entrepreneurial mindset. You have to understand that everyone of us is a customer. Producers, sellers, distributors, or whatever are all customers. As long as you don’t produce everything you need, then you’re a customer to someone. Even if you have an extra ordinary power to produce everything you need, how about the raw materials? No one can escape being a customer. We all are customers.
Though all entrepreneurs have customers, not all customers have customers because not all customers are entrepreneurs!
Now with that said, let’s move ahead.
Customers are very important in business management. As an entrepreneur, your customer satisfaction should be your very first priority. Your customers are the reason you’re in business. They have the power to pull you down if they’re unsatisfied with what you’re offering.
First, you need to have an idea of how your customers think. This begins with knowing the kind of customers you have. For example, customers of electronics act quite differently from customers of food items. Personally, I don’t react the same way when I’m buying stationaries and when I’m buying clothes. Know what your customers want and expect from you. To do this requires you thinking like the customer rather than the entrepreneur. Try putting yourself in their place. Has someone else convinced you to buy one product or the other before? What strategy did that person use that made you buy their product? One other way to understand your customers is by carrying out anonymous surveys where customers get to say or pen down their minds without bias. If you need help with this, kindly send Bizmanin an email via the contact page.
Furthermore, your attitude towards your customers should be that of a friend. Market with them with all cheerfulness. Don’t forget to be confident when trying to convince your customers about your product or service. Lack of confidence would only make them less interested in what you have to say. It’s always important to share product reviews with new customers. It could be your older customers’ product reviews or yours from using your own product.
Customers want to be treated specially. Pamper them and make them feel like they’re the only ones that matter. Let them know you care about them and would never mislead them. Think ahead of them to meet their expectations before they even have to ask. Always be ahead of your customers in serving their needs. The moment you’re behind is the moment you start losing them. Treat your customers right and they’ll spread the word about you and your brand.
Lastly, study how your customers react to the prices of your product or service. What you’re offering must be acceptable and affordable to your target customers. Prices of commodities vary with factors like location, available amenities amongst others. However, the type of customers you have play a major role in determining the prices of your product or service.
Just like I said earlier, your customers are the reason you’re in business. Treat them like your business depends on them because it actually does!
Was this article helpful? Which of the points above particularly lighted up for you? Any experience you want to share with us?
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